The reason I recommend this is because it is a very simple way to get your blog noticed by other people, which would give you what you are looking for, more hits. It is very easy to set up it takes less than a couple of minutes. It is basically a free way to show everyone in technorati (which is lots of people) your site and what it is about. All of the big boys in blogging are using this because they know how easy it is for their blogs to be seen this way. So if you have a blog out there and you need more traffic, more hits, or whatever, choose technorati. Thank me later.